What goes into an explainer video storyboard, how it differs from a script, style frames and an animatic, a copyable frame template, a worked example and the checklist we’d use to review boards.

When is a 30-second explainer video the right call? About 75 words, one idea, the platforms that reward short, a second-by-second structure with a sample script, and why 30 seconds isn’t half the price.

How we write explainer video scripts: the five questions to answer first, seven steps, a two-column template, a filled 60-second sample script and a words-per-second timing table.

A buyer’s guide to explainer videos: the types (by job), the animation styles (by look), how long to make them, how they’re produced, what drives timelines and cost, and story ideas you can brief.

Most explainer videos should run 60 to 90 seconds. Here’s the data behind the rule, length by use case, script word counts, real runtimes from our portfolio, and how length affects cost.

Every business looking to harness the power of video marketing eventually hits the exact same crossroads. You know you need a video to explain your product, boost conversions, and captivate your audience—but you aren’t sure which production […]

Some products sell themselves. A crisp white T-shirt, a sleek coffee mug, or a local landscaping service don’t require much explanation. But what happens when your business sells something abstract, highly technical, or strictly regulated? When you […]

The software landscape in 2026 is faster, smarter, and more crowded than ever before. With the Getting traffic to your website is only half the battle. The real challenge begins once a visitor lands on your page: […]